General Questions

How sustainable is the perfume industry?

Perfume is emotion. Memory. Personality. But how environmentally friendly is our daily fragrance? Between elegant bottles, exotic raw materials and luxurious campaigns lies an industry that promise...

How does a fragrance last longer?

The longevity of a perfume is no coincidence. It can be specifically influenced - with knowledge about the skin, application and, of course, the fragrances themselves. In this article, we show you ...

Vegan and cruelty-free perfumes: Fragrance with attitude

More and more people are paying attention to ethical standards when buying cosmetic products. Terms such as ‘vegan’ and ‘cruelty-free’ are also becoming increasingly important in the world of perfu...

Alcohol-free perfumes - The gentle revolution in fragrances

Around 15 % of people with sensitive skin react to classic perfumes - the reason is often alcohol. Time for a new fragrance culture! Alcohol-free perfumes rely on gentle formulations and show that ...

What are the most expensive and rarest fragrance notes?

Some fragrances cost more than gold - literally! The fragrance oud, for example, is up to 1.5 times more expensive than real gold. Why? Because true exclusivity in the world of perfumery is deeply ...